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Brand Redesign

Southern Counties Lubricants

Organization Overview:

Southern Counties Lubricants is a family owned B to B distributor of oil and chemical products to the industrial sector. This privately owned family business focuses on the relationship with its customer, using its technical know how to find the best solution for their client’s business to grow.   

We needed something new and fun that could be rallied around for future growth.

– Travis Becktel SCL General Manager

Strategy

PROTECTING
AND OPTIMIZING THE MACHINES THAT KEEP OUR COUNTRY MOVING.
 

Brand Character

Reliable

Transparent

Safe

Teamwork

Confidence

Leader

Brand Promise

Product & Industry Knowledge

 

Superior Logistics

 

Performance Satisfaction

At first, the creative process was something extremely foreign to our spreadsheet, number crunching brains, but it had us question what and why our customers buy from us and what separates us from the competition. 

– Travis Becktel SCL General Manager
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