BEFORE
Communication Challenges:
User experience was based on an old template, which limited its customization
Content did not focus on the ChefsBest value proposition
Limited sales team credibility and concerns about legitimacy
Overall aesthetic did not demonstrate a sense of passion for the industry
WEBSITE REDESIGN
American Culinary ChefsBest
Organization Overview:
By utilizing a tested, proprietary judging process, a panel of ChefsBest Certified Master Tasters identifies high quality and best-tasting foods. Due to the ability of the panel to quantify the sensory experience while upholding Sensory Testing Methods, any resulting ad claims are substantiated and usable in market. It is important to note that ChefsBest awards cannot be bought. Selection by an independent judging panel is the only way to procure an award endorsement by ChefsBest.
Our previous website was preventing us from winning new business because as prospects visited our site, we presented an unsophisticated image. In those important seconds when they were forming a first impression, it prevented potential clients from recognizing the value we offer.
— Lisa Liguori ChefsBest President & CEO
AFTER
ChefsBest needed a better way to structure and organize its content so it was more intuitive.
We were able to set out a UX structure that put its products and services easier to find and read.
Concept
Focus on the independent expertise that ChefsBest brings to the industry
Look and feel of the site should show off the company’s passion for food
Use video as dynamic way to tell the brand’s story
— Lisa Liguori ChefsBest President & CEO
The redesign has allowed us to effectively communicate our value and sophistication. Since implementing the changes, we are experiencing higher conversion rate on lead gen activities, longer site visits, and higher sales.
